Summary:

• **Rockstar's Marketing Magic for GTA V** - Rockstar Games spent over a decade building excitement for Grand Theft Auto V by releasing trailers, screenshots, and information bit by bit instead of all at once. This slow release of information kept fans talking and guessing about the game, making them more and more excited to play it when it finally came out.

• **Why the Wait Made People Care More** - By stretching out the announcements over such a long time, Rockstar made sure that people stayed interested in the game for years. Instead of everyone getting excited for just a few weeks, fans had something new to look forward to again and again, which made the game's release in 2013 feel like a huge event.