Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

TL;DR


Summary:
- The 2022 FIFA World Cup in Qatar is raising concerns among marketers about potential civil unrest or protests during the event.
- Marketers are worried about the safety of attendees and the potential for negative publicity if protests disrupt the games or media coverage.
- Some brands are considering adjusting their advertising and marketing plans to avoid being associated with any political or social issues that may arise during the World Cup.

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