Summary:
- This article discusses new research on the inconsistency of AI-powered recommendations for brands and products. The study found that AI systems can provide vastly different recommendations for the same query, making it difficult for marketers to track and rely on AI-driven visibility.
- The research highlights the importance of understanding the limitations and biases of AI systems, as they may not always provide reliable or consistent recommendations. This is particularly relevant for marketers who are increasingly using AI-powered tools to inform their strategies.
- The article suggests that marketers should exercise caution when using AI-driven insights and should consider supplementing them with other data sources to ensure they are making informed decisions about their brand and product visibility.