Summary:
- The article discusses the unusual marketing strategy used for the new movie "Licorice Pizza" by director Paul Thomas Anderson.
- The movie's marketing team has partnered with the popular video game Fortnite to create a special in-game experience, allowing players to explore a virtual version of the film's setting.
- This cross-promotion between a major movie and a popular video game is seen as an innovative way to reach a younger audience and generate buzz for the film.