Summary:
- This article discusses how airlines are using big data and algorithms to dynamically adjust flight prices based on factors like demand, competition, and customer behavior.
- Airlines can now analyze vast amounts of data to predict how much customers are willing to pay for a flight, and then adjust prices accordingly, often leading to higher fares.
- The article explains how this practice, known as "dynamic pricing," can make it difficult for customers to find the best deals, and how it raises concerns about fairness and transparency in the airline industry.