Summary:
- Hertz, a major rental car company, has introduced a new AI tool that analyzes customers' driving behavior and credit history to determine the rental price.
- This tool can result in some customers being charged significantly more for the same rental car, based on the AI's assessment of their risk profile.
- Experts warn that this type of AI-powered pricing can lead to discrimination and unfair practices, especially for lower-income customers who may be charged higher rates.