Summary:

- The article discusses Naoshi Fujikura, a music industry executive in Japan, and his insights on the Japanese music market.
- It highlights the importance of "superfans" in Japan, who are highly dedicated and passionate about their favorite artists, and how this culture contributes to the success of global superstars in the country.
- The article also touches on Universal Music Group's positioning in the world's second-largest music market, Japan, and how the company is leveraging its understanding of the local music landscape to drive growth.