Summary:
- This article discusses the concept of "the smart second mover" in the technology industry. It explains how companies can learn from the mistakes and successes of the first movers in a new market and then enter with a better product or service.
- The article highlights how companies like Apple and Google have often been successful by entering a market after the first movers, but then offering a more polished and user-friendly product.
- It suggests that being a smart second mover can be a viable strategy for companies looking to enter a crowded or competitive market, as long as they are able to learn from the mistakes of the pioneers and offer a superior product or service.