Summary:
- EA, the company behind the popular Battlefield video game franchise, is aiming to reach 100 million players with its next Battlefield game.
- This ambitious goal reflects the company's desire to grow the Battlefield player base and make the series more accessible to a wider audience.
- The article suggests that EA is likely to focus on features and content that will appeal to a broader range of players, potentially including more casual-friendly gameplay elements and cross-platform support.