Almost Half of Google Searches Are Branded. Here’s Why That Matters

TL;DR


Summary:
- This article discusses a study that found nearly half of all Google searches are for branded or specific company names, rather than general topics.
- The study analyzed over 30 billion Google searches and found that 46% of them were for branded queries, meaning people were searching for a specific company or product.
- This suggests that people are increasingly using Google to find and access information about specific brands and companies, rather than just searching for general information.

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