Summary:
- This article discusses the importance of "geo-targeting" over traditional search engine optimization (SEO) for businesses. Geo-targeting refers to tailoring content and marketing efforts to specific geographic locations.
- The article explains that as more people use mobile devices and voice assistants to search for local businesses, geo-targeting becomes crucial for reaching the right customers in the right place.
- The article suggests that businesses should focus on optimizing their online presence for local search, using location-based keywords and ensuring their business information is accurate across various platforms.