Summary:
- The article discusses comments made by former Sony Interactive Entertainment (SIE) president Shawn Layden, who believes that $70 or $80 is a "steal" for "really great games."
- Layden argues that the cost of game development has increased significantly over the years, with the average AAA game now costing over $100 million to produce.
- He suggests that the current $60 price point for new games is no longer sustainable and that a higher price point is necessary to ensure the continued viability of the video game industry.