Summary:
- The article discusses Jonah Peretti, the co-founder and CEO of BuzzFeed, and his role in shaping the digital media landscape.
- Peretti is known for his ability to create viral content and leverage social media to reach large audiences, which has helped BuzzFeed become a major player in the digital media industry.
- The article explores Peretti's current efforts to reinvent BuzzFeed and adapt to the changing digital media landscape, as the company faces challenges such as declining advertising revenue and increased competition from social media platforms.