Summary:
- The article discusses a controversy involving Eider, a South Korean outerwear brand, and their alleged use of fake influencer accounts to promote their products.
- Eider was accused of creating multiple social media accounts pretending to be real customers and leaving positive reviews for their products, in an attempt to boost sales and brand image.
- The company has since apologized for the incident and promised to improve their marketing practices, acknowledging the importance of transparency and authenticity in their interactions with customers.