Summary:

- Masahiro Sakurai, the creator of the Super Smash Bros. series, has advised Japanese game developers to avoid trying to appeal to Western tastes when creating their games.

- Sakurai believes that Japanese developers should focus on creating games that cater to their domestic audience and stay true to their unique cultural identity, rather than trying to emulate Western game design trends.

- He argues that by maintaining their distinct Japanese sensibilities, Japanese developers can offer something unique and valuable to the global gaming market, rather than trying to compete directly with Western-made games.