Summary:
- The article discusses the "Year of Luigi" that Nintendo declared in 2013, highlighting the increased focus on the character of Luigi during that time period.
- It analyzes how Nintendo leveraged Luigi's popularity and unique characteristics to release various Luigi-themed games and merchandise, capitalizing on the character's growing fanbase.
- The article suggests that the "Year of Luigi" was a successful marketing strategy that helped boost Luigi's visibility and solidify his place as a beloved Nintendo icon alongside his more famous brother, Mario.