Summary:
- AMC Entertainment CEO Adam Aron has stated that the company wants to keep new movies in theaters for much longer periods before they are released on streaming platforms.
- Aron argues that the traditional theatrical window of 45-60 days is no longer sufficient, and that movies should remain in theaters for 90 days or more to allow theaters to recoup their investments.
- This reflects the ongoing tension between movie theaters and streaming services over the optimal release strategy, as theaters seek to maintain their role in the movie ecosystem while streaming platforms push for faster home availability.