Summary:
- The article discusses a new Google tracking technology called "Federated Learning of Cohorts" (FLoC), which is designed to replace third-party cookies for targeted advertising.
- FLoC groups users into cohorts based on their browsing history, allowing advertisers to target ads without accessing individual user data.
- The article highlights concerns from privacy advocates about the potential for FLoC to enable covert user tracking and discrimination, despite Google's claims that it protects user privacy.