Summary:
- Luke Littler, a 14-year-old TikTok star, has signed a deal with EA Sports to become a content creator for the upcoming FIFA 24 game, which will be rebranded as EA Sports FC.
- Littler, known for his FIFA gameplay videos on TikTok, will create exclusive content and collaborate with EA Sports to promote the new game and its Ultimate Team mode.
- The partnership highlights the growing influence of social media personalities, particularly among younger audiences, in the video game industry and the importance of leveraging these influencers to engage with fans and promote new releases.