Summary:
- The article discusses the concept of "striking distance" keywords, which are keywords that a website is ranking for just outside the top 10 search results.
- It explains how identifying and optimizing these "striking distance" keywords can be an effective strategy to improve a website's search engine rankings and visibility.
- The article provides tips and techniques for finding and analyzing "striking distance" keywords, such as using tools like Moz's Keyword Explorer and analyzing search engine results pages (SERPs).