Summary:
- The article discusses the key social media trends in India for 2024, as revealed by a report from Sprinklr, a leading customer experience management platform.
- The report highlights that festivals, streaming, and milestones will be the primary drivers of social media engagement in India over the next two years.
- It also suggests that brands will need to focus on creating content and experiences that align with these trends to effectively reach and engage with their target audience on social media platforms.