Summary:
- The Macquarie Dictionary has named "enshittification" as its 2024 Word of the Year, reflecting the growing phenomenon of once-beloved products or services declining in quality due to corporate greed and prioritization of profits over customer experience.
- The term "enshittification" was coined by technology writer and critic Cory Doctorow to describe the process by which digital platforms and products deteriorate as companies seek to maximize profits, often at the expense of user satisfaction.
- The selection of "enshittification" as the Word of the Year highlights the increasing public awareness and concern over the negative impacts of corporate practices that prioritize short-term financial gains over long-term sustainability and customer loyalty.