Summary:
- The article discusses the need for companies to modernize their marketing operating model to keep up with the rapidly changing digital landscape and evolving customer expectations.
- It highlights the key elements of an effective marketing operating model, including agile ways of working, data-driven decision making, and a customer-centric approach.
- The article provides guidance on how companies can assess their current marketing capabilities and implement a transformation to a more modern, flexible, and responsive marketing operating model.