Summary:
- Sega is actively expanding its video game franchises into other media, including movies and TV shows.
- The Sonic the Hedgehog movie franchise has been a major success, with a third film and a spin-off series in development.
- Sega is also working on a TV series adaptation of its Yakuza/Like a Dragon game series for Amazon, showcasing the company's efforts to bring its popular gaming properties to a wider audience.