Summary:
- The article discusses how Blizzard Entertainment, the company behind popular video game franchises like World of Warcraft, Overwatch, and Diablo, could have turned its Battle.net platform into an online games store similar to Steam or the Epic Games Store.
- It reveals that Blizzard had the opportunity to transform Battle.net into a full-fledged digital distribution platform for games, but the company ultimately decided against it, focusing instead on its own game development and publishing.
- The article suggests that if Blizzard had pursued this strategy, it could have become a major player in the online games market, potentially challenging the dominance of platforms like Steam and the Epic Games Store.