Summary:
- Sony's Japan store used a novel anti-scalping method for the 30th anniversary PS5 Pro launch, requiring customers to apply for a lottery to have a chance to purchase the limited-edition console.
- The lottery system aimed to prevent scalpers from quickly buying up all the available units and reselling them at inflated prices.
- This approach allowed Sony to distribute the highly-anticipated console more fairly to genuine customers, ensuring that more fans had an opportunity to acquire the special 30th anniversary PS5 Pro.