Summary:
- The article discusses the growth in toy licensing sales in Europe, driven by the popularity of sports and anime properties.
- Anime-based toys have seen a significant increase in demand, with popular series like Demon Slayer and Jujutsu Kaisen contributing to this trend.
- Sports-related toys, particularly those associated with major sporting events like the FIFA World Cup, have also been a driving force behind the overall growth in toy licensing sales in the European market.