Summary:
- The article discusses the controversy surrounding the Korean fashion brand ILLICIT's use of Japanese language in its brand film, which has been criticized as an overuse of Japanese elements.
- The brand has been accused of cultural appropriation and insensitivity towards Korean culture, with many viewers expressing their disappointment and calling for a boycott of the brand.
- The article highlights the ongoing debate around the appropriate use of foreign languages and cultural elements in marketing and branding, and the need for brands to be mindful of cultural sensitivities.