Summary:
- The article discusses how user-generated content (UGC) has become a powerful tool for J-pop artists to gain global recognition and success.
- It highlights the case of the J-pop group Ado, whose song "Usseewa" went viral on TikTok, leading to increased popularity and chart success worldwide.
- The article explores how the rise of UGC platforms like TikTok has enabled J-pop artists to reach new international audiences and build a global fanbase, transforming the music industry.