Summary:
- The article discusses instances where software companies have tried to venture into the hardware market, and hardware companies have tried to enter the software market, with varying degrees of success and failure.
- It highlights examples such as Apple's foray into the smartphone market, Microsoft's attempts with the Zune media player, and Google's Nexus phones, as well as hardware companies like Sony and Nintendo's efforts to create their own software platforms.
- The article suggests that while diversifying into new markets can be a strategic move, it often requires significant resources, expertise, and a deep understanding of the target industry, which can be challenging for companies to achieve.