Summary:
- The article discusses a Japanese consultant who was cited in a New York Times article about the upcoming Assassin's Creed game, Shadows.
- The consultant, Takeshi Miyamoto, was revealed to be a former employee of Sweet Baby Inc., a company known for producing "puff pieces" and positive coverage for video game publishers.
- The article suggests that Miyamoto's involvement in the New York Times article may have been an attempt to provide favorable coverage for the Assassin's Creed game, raising questions about the objectivity of the reporting.