Summary:
- The article discusses the upcoming DMEXCO conference in 2024, providing insights into what is expected to be "in" and "out" at the event.
- It highlights the focus on topics like privacy, sustainability, and the creator economy, which are expected to be prominent themes at the conference.
- The article also mentions the shift away from traditional ad tech and the increasing importance of emerging technologies, such as artificial intelligence and virtual reality, in the digital media industry.