Summary:
- Pepperfry, a leading online furniture retailer in India, has appointed an investment banker to explore a potential sale of the company as its growth has stagnated.
- The company has been facing challenges in maintaining its growth momentum, with increased competition from other e-commerce players and a shift in consumer preferences towards more affordable furniture options.
- The move to explore a sale comes as Pepperfry seeks to find a strategic investor or partner who can help it navigate the changing market dynamics and regain its competitive edge in the furniture e-commerce space.