Summary:

- Apple is reportedly working on its own large language model (LLM) to compete with ChatGPT, the popular AI chatbot developed by OpenAI.
- The article suggests that Apple sees the potential of the generative AI market, which is estimated to be worth $100 billion, and wants to stake its claim in this rapidly growing industry.
- Apple's move into the LLM space is seen as a strategic response to the growing popularity of ChatGPT and the potential threat it poses to Apple's own AI-powered products and services.