Summary:
- Redfin, a major real estate brokerage, is already taking steps to defend against a new startup called Trelora that is offering a flat-fee real estate model.
- Trelora charges a flat fee of $2,500 for its services, which is significantly lower than the typical 5-6% commission charged by traditional brokerages.
- Redfin is responding by highlighting its technology-driven approach and the value it provides to its customers, but it remains to be seen how the market will respond to the disruptive flat-fee model.