Summary:
- The article discusses Optary, a startup that aims to help individuals regain control over their personal data by negotiating with data brokers on their behalf.
- Optary's platform allows users to submit requests to data brokers to have their personal information removed or corrected, leveraging privacy laws and regulations to hold brokers accountable.
- The article highlights the challenges individuals face in navigating the complex and opaque world of data brokers, and how Optary is working to empower consumers to take back control of their digital identities.