- Byun Woo Seok, a popular South Korean actor, has been selected as the new brand model for Baskin-Robbins. The announcement was made by Baskin-Robbins Korea, who expressed their excitement to work with Byun Woo Seok and believed he would be a great fit for the brand. As the new brand model, Byun Woo Seok will participate in various marketing and promotional activities for Baskin-Robbins.

- Byun Woo Seok is known for his roles in several popular K-dramas, including "Record of Youth" and "Backstreet Rookie." His handsome appearance and charming personality have made him a rising star in the Korean entertainment industry. Baskin-Robbins believes that Byun Woo Seok's popularity and positive image will help to attract more customers, especially among the younger generation.

- The partnership between Byun Woo Seok and Baskin-Robbins is expected to bring new energy and excitement to the brand. Fans of the actor are excited to see him collaborating with the popular ice cream company, and they anticipate that the partnership will result in unique and engaging marketing campaigns. This collaboration is seen as a mutually beneficial opportunity for both Byun Woo Seok and Baskin-Robbins to further enhance their respective brands.