• Anova, a popular smart sous vide cooker manufacturer, has announced plans to start charging a $2 monthly subscription fee for its 10-year-old companion app. The company cites the need to maintain and improve the app's functionality as the reason for the new subscription model. This move has sparked outrage among customers who feel they are being nickel-and-dimed for a feature they've been using for free for a decade.
• The Anova Precision Cooker, a popular device for home cooks, has relied on a free companion app for setting cooking times, temperatures, and other features. However, Anova has now stated that the app will require a $2 monthly subscription starting in 2024. The company argues that the subscription will allow them to continue updating and improving the app, but many customers feel this is an unnecessary and unwelcome change.
• The announcement of the $2 monthly subscription for the Anova Precision Cooker app has been met with significant backlash from the company's customer base. Customers who have been using the free app for years feel they are being asked to pay for a feature they've grown accustomed to. Anova's decision has been widely criticized as a money-grabbing tactic that undermines the trust and loyalty of its long-standing users.