• Badgeville, a company that provides gamification services to websites, has raised $2.5 million in additional funding from investors. The company's platform allows websites to incorporate game-like features, such as points, badges, and leaderboards, to encourage user engagement and loyalty.

• The latest round of funding will be used to expand Badgeville's sales and marketing efforts, as well as to develop new features for its platform. The company's customers include major brands such as Macy's, Samsung, and Kendall-Jackson Winery, who use Badgeville's services to enhance their online presence and user experience.

• The article notes that the gamification trend is gaining traction, with more companies recognizing the value of incorporating game-like elements into their websites and applications. Badgeville's success in securing additional funding suggests that investors see significant potential in the company's ability to capitalize on this growing market.