1. The article discusses the use of free promotional gifts as a strategy to entice players to try out new MMOs. It highlights how these gifts, ranging from in-game items to exclusive access, can be effective in attracting new players and generating interest in a game.

2. The article explores the psychology behind these free promo gifts, noting that they tap into the human desire for something free and the fear of missing out. It suggests that these gifts can create a sense of urgency and a perceived value that encourages players to at least try the game.

3. The article also acknowledges the potential downsides of relying too heavily on free promo gifts, as they may not translate to long-term player engagement or loyalty. It suggests that a balanced approach, combining free gifts with other marketing and content strategies, is likely to be more effective in building a sustainable player base.