• The article discusses the launch of the iPhone 6 and iPhone 6 Plus by Apple, which were unveiled at the company's event on September 9, 2014. The new iPhones feature larger screens, with the iPhone 6 having a 4.7-inch display and the iPhone 6 Plus having a 5.5-inch display. This represents a significant departure from the 4-inch screen size of the previous iPhone models, reflecting the growing trend towards larger smartphone displays.

• The article also mentions that the new iPhones come with several other improvements, including a faster A8 processor, improved camera capabilities, and support for Apple's new mobile payment system, Apple Pay. The article notes that the larger screen sizes and enhanced features are aimed at making the iPhones more competitive in the growing market for larger, premium smartphones.

• Finally, the article discusses the pricing and availability of the new iPhones. It states that the iPhone 6 will be priced starting at $199 with a two-year contract, while the iPhone 6 Plus will be priced starting at $299 with a two-year contract. Both models will be available for pre-order on September 12 and will start shipping on September 19 in the initial launch countries.