1. Vietnam's payment app MoMo has partnered with the popular anime series "Detective Conan" to attract customers to physical stores. The collaboration allows users to scan QR codes at participating stores to unlock exclusive "Detective Conan" content, such as virtual stickers and mini-games. This strategy aims to drive in-store traffic and boost engagement with the MoMo app.

2. The partnership is part of MoMo's broader efforts to diversify its offerings beyond digital payments. By integrating popular media franchises, the app hopes to create a more engaging and interactive user experience that sets it apart from competitors. The "Detective Conan" collaboration is expected to appeal to the anime's large fan base in Vietnam.

3. MoMo's move to leverage popular culture reflects the growing importance of mobile payments and the need for fintech apps to differentiate themselves in a crowded market. By offering exclusive content and experiences, the app aims to increase user loyalty and drive more in-store transactions, ultimately strengthening its position in Vietnam's competitive digital payments landscape.