1. Potential Offensive Changes for the Ravens:
- According to a former NFL general manager, the Baltimore Ravens could make several changes to their offense to improve their performance.
- One potential change is to utilize more play-action passes, which could help quarterback Lamar Jackson maximize his strengths and create more opportunities for the passing game.
- Another suggestion is to incorporate more shotgun formations, which could provide Jackson with better visibility and decision-making time in the pocket.

2. Focusing on Lamar Jackson's Strengths:
- The article emphasizes the importance of tailoring the Ravens' offense to Lamar Jackson's unique skill set as a dual-threat quarterback.
- By emphasizing his mobility and running ability, the Ravens could create more opportunities for Jackson to make plays with his legs and open up the passing game.
- The former GM also suggests that the Ravens should consider using more designed quarterback runs and RPO (run-pass option) plays to take advantage of Jackson's athleticism.

3. Improving the Passing Game:
- The article suggests that the Ravens should focus on improving their passing game to complement Lamar Jackson's running ability.
- This could involve incorporating more short and intermediate passing concepts, as well as utilizing Jackson's arm strength on deeper throws.
- Additionally, the former GM recommends that the Ravens should consider adding more weapons to their receiving corps to provide Jackson with more options in the passing game.