- The 2022 Beijing Winter Olympics has had an unexpected impact on the player numbers for Assassin's Creed Unity. The game, which was released in 2014, has seen a significant increase in players since the start of the Olympics, with player numbers doubling compared to the previous months.
- The surge in player activity is believed to be due to a scene in the opening ceremony of the Olympics that featured a performance inspired by Assassin's Creed Unity. This exposure has reignited interest in the game, leading to more players exploring the virtual recreation of 18th-century Paris.
- The boost in player numbers is a testament to the enduring popularity of the Assassin's Creed franchise and the power of cultural events like the Olympics to drive renewed interest in older games. It also highlights the ongoing relevance and appeal of the Assassin's Creed series, even for titles that are several years old.