• The article profiles Jess Hepburn, a successful IVF influencer who has built a thriving online community and business around her experiences with infertility and IVF. Hepburn started her Instagram account, @ivf.diaries, in 2016 to document her personal journey, and it has since grown into a platform with over 100,000 followers, providing support and information to others going through similar challenges.

• Hepburn's business, IVF Lives, offers a range of services, including IVF coaching, a podcast, and a line of merchandise. The company has become a significant source of income for Hepburn, who left her corporate job to focus on building the business full-time. Hepburn's success has been driven by her authenticity, vulnerability, and ability to connect with her audience, as well as the growing demand for resources and community around fertility issues.

• The article highlights the challenges Hepburn faced in building her business, including the emotional toll of her own infertility journey, the need to balance work and personal life, and the complexities of navigating the influencer landscape. However, Hepburn's passion for helping others and her commitment to destigmatizing infertility have been instrumental in her success, and she continues to inspire and empower her growing community of followers.