• The article discusses the recent apology issued by Ubisoft regarding the Assassin's Creed Shadows mobile game. The apology was made in response to backlash from the community over the game's development and release.

• The article argues that Ubisoft's apology has caused more damage than necessary. It suggests that the apology was not well-received by the community and has only served to further frustrate and disappoint fans of the Assassin's Creed franchise.

• The article also suggests that Ubisoft's handling of the situation has been poorly executed, and that the company should have been more transparent and proactive in addressing the concerns of the community from the beginning, rather than resorting to a reactive and defensive apology.