• Sony and Honda have announced a new electric vehicle brand called "Afeela" that will be introduced at the 2023 CES tech conference. The Afeela car will feature a unique design with a display panel on the front of the vehicle, allowing for communication and interaction with the car. The companies aim to leverage their respective strengths in electronics, software, and mobility to create a unique and innovative electric vehicle experience.

• The Afeela car will be showcased at the Dodger Stadium in Los Angeles, where visitors can interact with the vehicle and explore its features. The car's design is described as "creepy" by the Japanese musical duo Creepy Nuts, who were involved in the development process. The Afeela brand is part of Sony and Honda's joint venture, Mobility Inc., which was announced in 2022 and aims to combine their expertise in technology, design, and automotive engineering.

• The Afeela car is expected to offer advanced autonomous driving capabilities, leveraging Sony's expertise in sensors and cameras. The companies also plan to integrate various entertainment and connectivity features, allowing drivers and passengers to access a range of digital content and services while on the road. The launch of the Afeela brand marks a significant step in the collaboration between Sony and Honda as they aim to compete in the rapidly evolving electric vehicle market.