Building a Global Brand – Falcom President Shares Excitement for Future in the West

TL;DR


1. Falcom's President, Toshihiro Kondo, discusses the company's efforts to bring its popular JRPG franchises, such as the Trails series, to a global audience. Kondo emphasizes the importance of localization and building a strong international fan base, as Falcom seeks to expand beyond its traditional Japanese market. He acknowledges the challenges of navigating cultural differences and adapting the games to cater to Western players' preferences.

2. The article highlights Falcom's strategy of gradually introducing its JRPG series to the West, starting with the Trails in the Sky trilogy and gradually expanding to other titles. Kondo explains that this approach allows the company to gauge the international audience's interest and build a solid foundation before launching more ambitious projects. He also discusses the importance of fostering a sense of community among Falcom's global fans, which the company achieves through various initiatives, such as fan translations and community events.

3. The article delves into the creative process behind Falcom's games, with Kondo discussing the company's focus on crafting compelling narratives, memorable characters, and intricate world-building. He emphasizes the importance of maintaining the core essence of Falcom's JRPGs while adapting them to appeal to a broader international audience. Kondo also touches on the challenges of balancing the needs of long-time fans and newcomers to the series, as Falcom seeks to strike a balance between preserving its distinctive identity and making its games more accessible to global players.

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