• Paperworld Middle East and Gifts & Lifestyle Middle East trade shows are set to return in 2024, showcasing the anticipated growth of the pulp and paper sector in the Middle East and Africa (MEA) region. The events, organized by Messe Frankfurt Middle East, will provide a platform for industry professionals to explore the latest trends, innovations, and business opportunities in the pulp, paper, and stationery markets.

• The MEA pulp and paper sector is expected to experience significant growth in the coming years, driven by factors such as rising population, increased urbanization, and growing demand for packaging and printing materials. The trade shows will highlight the region's potential, with exhibitors showcasing a wide range of products, from office supplies and packaging to tissue and hygiene products.

• The return of Paperworld Middle East and Gifts & Lifestyle Middle East is seen as a positive development for the industry, as it will enable businesses to reconnect, network, and discover new suppliers, products, and solutions. The events will also provide valuable insights into the market trends, consumer preferences, and regulatory changes that are shaping the pulp and paper industry in the MEA region.