1. The article discusses conventional wisdom in the MMO genre that often provokes a contrary response from the author. One example is the idea that players should always be working towards a specific goal or endgame content. The author argues that this mentality can sometimes detract from the joy of simply exploring and experiencing the game world.

2. Another point of contention is the notion that players should always be optimizing their character builds and playstyles. The author suggests that this can take away from the sense of experimentation and discovery that can be found in MMOs. They argue that sometimes, it's more fun to just play around and try different things, rather than always striving for the most "optimal" approach.

3. The article also touches on the idea that MMOs should constantly be adding new content and features to keep players engaged. The author counters this by saying that sometimes, the most enjoyable aspects of an MMO can be found in the existing content and systems, and that players should be allowed to simply enjoy the game at their own pace, without feeling the need to constantly chase the latest updates.